Microstore Platform Website for IEM

Webflow build for IEM to showcase its microstore retail model and brand partnerships across premier U.S. malls.

Website

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Agency Collaboration

Webflow Development

CMS Architecture

Project Breakdown

View Case Study

IEM partners with emerging and high-growth brands to launch microstores in high-traffic common areas of premier malls across the U.S. The website was built to clearly explain the microstore concept, highlight brand partnerships, and support inbound inquiries from potential partners.

Communicate a unique retail concept in a clear, credible way while supporting multiple brand case studies and future expansion without sacrificing performance or clarity.

Built a scalable Webflow site with CMS-driven brand case studies, clear content hierarchy, and conversion-focused layouts. The structure supports ongoing partner additions while maintaining a premium, editorial feel across devices.

The site clearly explains IEM’s microstore model, showcases partner brands effectively, and supports lead generation for new collaborations. The CMS allows easy expansion as new brand partners are added.

Figma → Webflow

Webflow Development

CMS Architecture

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